Web Design, Solutions to Hosting, Search Engine optimisation
Web design is the process of designing websites — a collection of online content including documents and applications that reside on a web server/servers. As a whole, the process of web design includes planning, post-production, research, advertising, as well as media control that is applied to the pages within the site by the designer or group of designers with a specific purpose. The site itself can be divided into its main page, also known as the home page, which cites the main objective as well as highlights of the site\'s daily updates; which also contains hyperlinks that functions to direct viewers to a designated page within the site\'s domain. Website builders are tools that allow the construction of websites without manual code editing. They fall into two categories: on-line proprietary tools provided by web hosting companies, typically intended for users to build their private site; and software which runs on a computer, creating pages off-line and then publish them to the web. A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation or Housing as it is commonly called in Latin America or France. Solutions to hosting include the most basic web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web \"as is\" or with little processing. Many Internet service providers (ISPs) offer this service free to their subscribers. People can also obtain Web page hosting from other, alternative service providers. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the \"natural\" or un-paid (\"organic\" or \"algorithmic\") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine\'s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.